Hi, I’m Laura.

​

I’ve been drawing by hand since I was very young, and that passion naturally led me to study design in Milan, where I also started my professional career.

​

I’ve always been attracted to the world of fashion, and over the years I’ve had the opportunity to work with international luxury brands across graphic design, visual merchandising, window design, retail concepts and pop-ups.

​

My experience gradually expanded beyond retail into marketing and digital communication, creating campaign assets, social media content, newsletters, invitations and other digital materials. This allowed me to develop a broader understanding of how a brand translates its visual identity across different channels and customer touchpoints.

​

In recent years, I’ve also worked extensively within luxury hospitality and F&B, developing visual identities, menus and stationery, marketing materials, presentations and pitch decks, as well as creative concepts for restaurants and hospitality destinations.

​

Over the years, I’ve had the opportunity to work across different industries and on a wide range of creative projects.

I’ve worked both independently, managing projects end to end, and with the support of junior designers.

​

My approach is very hands-on and execution-focused.

I like to be involved from the very beginning of a project, researching, sketching, building mood boards and exploring visual directions, through layouts, mock-ups and technical files, all the way to production, working with suppliers and overseeing the final execution.

​

I have a strong understanding of quality and detail,

a natural sense of colour, and a visual approach deeply influenced by the luxury world I’ve worked in throughout my career.

I’m also an illustrator and passionate about photography. I understand composition, lighting, perspective and product details, and how these elements come together to create a visually strong and coherent image.

​

I also have experience in video production and art direction, developing storyboards, look & feel concepts and mood boards, with an understanding of rhythm, sound, framing and the relationship between imagery and graphic elements.

What I enjoy most is taking an idea and bringing it to life, from the first sketch to the final result.