A creative concept developed for the launch of Rockfish’s Coastal Harvest Brunch, exploring a contemporary approach to sustainability through restraint, natural textures and organic forms.
The visual direction introduces a clean and refined coastal identity, combining soft typography, natural imagery and a restrained colour palette to reflect freshness, authenticity and effortless luxury.
The concept was developed across the brunch identity, menu design, social media launch and on-property communication, creating a consistent visual system designed to strengthen brand recognition and guest engagement. Scope: Creative Concept · Visual Identity · Art Direction · Menu Design · Social Media · On-Property Communication
Rockfish Madinat Jumeirah, Dubai / F&B Creative Design Assessment · 2026
A branding concept developed for a luxury waterfront dining destination at One&Only The Palm, Dubai, exploring the dialogue between Arabian Gulf heritage and Mediterranean coastal culture.
Two distinct creative directions were developed, each translating the concept into its own visual world through storytelling, logo design, colour palette, typography, patterns and brand applications.
The concepts explore two expressions of contemporary coastal luxury — from the quiet, nostalgic atmosphere of the Mediterranean Riviera to a warmer identity inspired by Bedouin heritage, desert landscapes and the movement of the sea.Scope: Creative Concept · Naming · Storytelling · Logo Design · Visual Identity · Art Direction · Colour & Typography · Pattern Design · Brand Applications
One&Only The Palm, Dubai / Branding Design Assessment · 2025
A creative campaign concept developed for the launch of Mandarin Oriental Downtown, Dubai, exploring the idea of movement as a reflection of the city’s energy, architecture and contemporary luxury lifestyle.
The visual direction combines light, transparency, reflection and motion to create a sophisticated and dynamic identity, expressed through the campaign concept “A Way to See Infinity.”
The project was developed across multiple touchpoints including digital, social media, print, outdoor and teaser communication, alongside a visual identity concept for the hotel’s Chinese restaurant, Rè Mài.
Scope: Creative Concept · Art Direction · Campaign Identity · Visual Design · Digital & Social · Print & Outdoor · Restaurant Identity
